Hooray for Hamamatsu!
“Yaramaika” is a Japanese local dialect that is used to symbolise the city of Hamamatsu. Loosely translated to “Let’s try!” or “Why not give it a shot?”, this catchphrase embodies the spirit of innovation and enterprise that has fortified the city all these years.
KINGS OF CREAM
Soft, fluffy, and all things pretty. We find out what makes our beloved Japanese cakes so popular!
Introducing Japanese cuisine and culinary culture to Singapore and beyond!
OISHII is a quarterly magazine that introduces the cuisine and culture of Japan - including seasonal specialties, distinguished chefs and unique recipes - to English-speaking readers.
Here, you'll find an exciting line-up of events about all-things Washoku (和食, or the traditional cuisine of Japan) - from food to culture - taking place around the world.
In the spirit of cross-cultural sharing, the Japanese F&B industry brings their latest innovations to the world in these must-visit events.
Join us as we take you on a virtual journey to the less-known jewels of Japan via these video clips on OISHII TV!