• Hello, Okumikawa
  •  Face off
  • Ring in the New Year
  • Hello, Okumikawa

    Adventure, culture, food and more — take the road less travelled in central Honshu.

  • Face off

    The designer of a special sake cup shares why he was inspired by samurai armour.

  • Ring in the New Year

    Celebrating the holiday with a special snow crab dish at ESORA.

New Articles


Here, you'll find an exciting line-up of events about all-things Washoku (和食, or the traditional cuisine of Japan) - from food to culture - taking place around the world.
In the spirit of cross-cultural sharing, the Japanese F&B industry brings their latest innovations to the world in these must-visit events.


Join us as we take you on a virtual journey to the less-known jewels of Japan via these video clips on OISHII TV!

OISHII Travel Destinations

Planning your next holiday in Japan? Check out the spot map for interesting dining, shopping and sightseeing destinations that OISHII has personally visited!
(The map will be updated regularly as we continue our journey through Japan.)