• Hooray for Hamamatsu!
  • KINGS OF CREAM
  • Introducing Japanese cuisine and culinary culture to Singapore and beyond!
  • Hooray for Hamamatsu!

    “Yaramaika” is a Japanese local dialect that is used to symbolise the city of Hamamatsu. Loosely translated to “Let’s try!” or “Why not give it a shot?”, this catchphrase embodies the spirit of innovation and enterprise that has fortified the city all these years.

  • KINGS OF CREAM

    Soft, fluffy, and all things pretty. We find out what makes our beloved Japanese cakes so popular!

  • Introducing Japanese cuisine and culinary culture to Singapore and beyond!

    OISHII is a quarterly magazine that introduces the cuisine and culture of Japan - including seasonal specialties, distinguished chefs and unique recipes - to English-speaking readers.

New Articles

Events

Here, you'll find an exciting line-up of events about all-things Washoku (和食, or the traditional cuisine of Japan) - from food to culture - taking place around the world.
In the spirit of cross-cultural sharing, the Japanese F&B industry brings their latest innovations to the world in these must-visit events.

OISHII TV

Join us as we take you on a virtual journey to the less-known jewels of Japan via these video clips on OISHII TV!

OISHII Travel Destinations

Planning your next holiday in Japan? Check out the spot map for interesting dining, shopping and sightseeing destinations that OISHII has personally visited!
(The map will be updated regularly as we continue our journey through Japan.)