About

OISHII, an informative magazine to introduce Japanese cuisine and culture to Singapore – and beyond.

Published in English, OISHII is an informative magazine from Singapore that brings Japanese cuisine and culture to the world.
From traditional Japanese culinary culture to culinary journeys, ingredients to recipes, and distinguished chefs to F&B-related cutting-edge technology, the magazine features insightful articles that touch on every season in Japan.
OISHII also showcases the less-known regions in Japan, highlighting interesting destinations steeped in Japanese culture and history.
Above and beyond enlightening readers, we hope OISHII will help people in the food industry expand their business from Japan to the world.
OISHII is a free publication, available in both hard and soft copies.

General Information

Language English
First publication October 2013
Issue date Quarterly (Spring – April; Summer – July; Autumn – October; Winter – January)
Circulation About 20,000 copies
Format A4, left binding
Pages 40-56 pages in full colour
MCI(P) 046/08/2015

Point1

Reach to the world from Singapore

There are 450 points of distribution for OISHII in Singapore, from cafes and restaurants to shopping malls and offices. The e-book version of OISHII is available for free browsing on the Internet. Our core target audience for OISHII are middle- to upper-income readers, as well as business owners and Japanese food lovers.

Point2

Multi-Channel OISHII Content: E-Book, Facebook, and OISHII TV

Current and past issues of OISHII are available for free browsing on the Internet. Readers can also look forward to the latest updates – pertaining to OISHII and Japanese F&B-related news – on our OISHII website and Facebook page. Not forgetting our official channel OISHII TV, which will be constantly updated with related video clips. Readers can easily access the channel via several means, such as scanning the QR code in the magazine and simply visiting our OISHII website or OISHII YouTube channel.

Point3

Extension of OISHII

  • OISHII Brand marketing
  • Featured booklet / mook
  • Events

Projects

Anchor Magazine

Published in English, OISHII is an informative magazine from Singapore that brings Japanese cuisine and culture to the world. From traditional Japanese culinary culture to culinary journeys, ingredients to recipes, and distinguished chefs to F&B-related cutting-edge technology, the magazine features insightful articles that touch on every season in Japan. OISHII also showcases the less-known regions in Japan, highlighting interesting destinations steeped in Japanese culture and history. Above and beyond enlightening readers, we hope OISHII will help people in the food industry expand their business from Japan to the world.

MOOK

KANPAI! by

KANPAI! is a handy booklet that gives you an insight into the intriguing sake culture in Japan. It is published in conjunction with the Sake Kanpai events held in Singapore every October. Sake is an extraordinary drink which plays a highly important role in representing the Japanese culture, and OISHII would like to contribute to the spread of sake in other parts of the world.

Video production

We document our journeys through the regions and cities in Japan for the main feature in every issue of OISHII, after which the videos are uploaded on to our OISHII TV channel on YouTube.
The video clips showcase various areas of attraction as well as restaurants, capturing the incredible beauty of Japan like never before.
Our professional video production team can also produce commissioned videos by request.

History of OISHII

  1. 2013

    Launch of OISHII magazine

    We welcome the inaugural issue of OISHII in October 2013.

  2. 2014

    Launch of regional feature in OISHII

    In the January 2014 issue of OISHII, we kickstarted the very first regional feature edition – a 12-page special highlighting a particular region in Japan. In this issue, we collaborated with Yamaguchi prefecture.

  3. 2016

    Current

    Moving forward, we hope to further increase the circulation of OISHII and expand its readership in ASEAN.

OISHII is published by MEDIA JAPAN, a Singapore-based media company. We are able to produce publications that meet the tastes of readers in Singapore as well as the needs of advertisers. MEDIA JAPAN also produces and manages Internet media.