• Surprising Setouchi
  • Mad about maguro
  • OISHII Wants You!
  • Surprising Setouchi

    Make this region in the Seto Inland Sea your new favourite destination.

  • Mad about maguro

    Best bets for your tuna fix by sashimi masters.

  • OISHII Wants You!

    Join our OISHII community and get exclusive previews to the latest food events, seminars, and more! Registration is free!

New Articles

Events

Here, you'll find an exciting line-up of events about all-things Washoku (和食, or the traditional cuisine of Japan) - from food to culture - taking place around the world.
In the spirit of cross-cultural sharing, the Japanese F&B industry brings their latest innovations to the world in these must-visit events.

OISHII TV

Join us as we take you on a virtual journey to the less-known jewels of Japan via these video clips on OISHII TV!

OISHII Travel Destinations

Planning your next holiday in Japan? Check out the spot map for interesting dining, shopping and sightseeing destinations that OISHII has personally visited!
(The map will be updated regularly as we continue our journey through Japan.)