Articles

Niigata

Eat Your Way Through Joetsu

Yes, there’s rice, sushi and sake aplenty, but Joetsu also has a lot to offer by way of sweet treats....

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  • Take Home a Piece of Niigata

    Savour the prefecture’s finest produce long after your trip is over....

  • Niigata is a Wonderland

    For those looking to escape the hectic hustle and bustle of city life, it doesn’t get much better than Joetsu region in Niigata prefecture. Joetsu region was united by the lord Kenshin Uesugi in the m...

  • Sights To Behold

    The Joetsu-Myoko area has plenty to offer regardless of whether you’re a history and culture buff, a sports fanatic looking to test your mettle on the slopes, or a leisure traveller looking to kick ba...

  • Aoki Shuzo / In The Right Spirit

    Aokishuzo has an illustrious 300-year history of sake brewing, and its owner credits long-standing relationships with all the stakeholders for its continuing success. If you ever have the fortune...

  • The Slopes of Akakura

    Snowboarding is a lot harder than it looks, as contributing writer Denise Li finds out. Prior to visiting Niigata prefecture, I had never experienced such heavy snowfall in my years of travelling s...

  • Kirinzan Shuzo / A Toast To Rememb...

    With over 170 years of history in perfecting the art of sake-making, Kirinzan Shuzo is one of the largest breweries in the Niigata prefecture. President Shuntaro Saito, the seventh-generation owner of...